The Cégep de Valleyfield recently unveiled its new visual image and the brand signature that will accompany it from now on in order to position the establishment in the public eye.

Consultation and creation committee. (Photo Cégep de Valleyfield)

Work on this new brand image began in the winter of 2019. At the end of several stages of reflection, creation and consultation orchestrated by the team of the DACDIC (Direction des affaires corporatives, du développement institutionnel et des communications) of Cégep de Valleyfield, this new logo and its signature were able to see the light of day, thus replacing the old version of a logo that had seen the light of day more than 20 years ago.

“Our visual image is the first point of contact with our community and a landmark for individuals seeking to join us: employees, students, partners and parents. An update was essential, on the one hand to respond to new graphic and digital realities and trends, and then to better adhere to the identity of the Cégep de Valleyfield, which opens up to a more diverse community and which now operates centers of studies well anchored in Saint-Constant and Vaudreuil-Dorion”, said Marc Rémillard, Director General of Cégep de Valleyfield.

The context was also ideal for renewing the brand image in order to better align itself with the visibility actions of the Fédération des cégeps which, for several years now, has been relying on a “CEGEP” campaign highlighting these public education institutions and their service centers. “This year will also mark the 125th anniversary of our institution in its original form, so the renewal of our image was a great time for our community to celebrate the past and present of a growing, century-old establishment!”, adds Mr. Rémillard.

Significance of the logo

Among the elements prioritized in this redesign of the visual image of Cégep de Valleyfield, the strength of the symbol and its importance to reach diverse communities in a territory as vast as that of the Vallée-du-Haut- Saint-Laurent were at the heart of the process.

“The path chosen by our team and the consultation committees offers a dynamic structure, reflecting our lively, authentic and unifying college community. In order to honor our strong regional roots, the objective was also to be able to project an image and create a strong and inclusive symbol”, said Geneviève Boileau, director of communications at Cégep de Valleyfield.

If the graphic design retains a reference to the historical and architectural aspect of the establishment, in particular, with its fragmented form that can easily recall a coat of arms made up of the three towers of the main building, it knows how to position itself as a fully open hand towards the communities served by the three main places of formation.

Brand signature

The logo is also grafted with a brand signature, a slogan representative of the personality that has developed in the communities of Cégep de Valleyfield and study centers over time. Rooted in the region, steeped in knowledge and geared towards success, the Cégep de Valleyfield is a true “Milieu d’inspiration” (Inspirational environment) for anyone who wishes to fulfill their dreams and satisfy their passions. Through its collegiate and regional community, thanks to the people who participate in the development and success of its establishments and its institution, the Cégep de Valleyfield becomes an environment that inspires through its experience and knowledge with the ultimate objective of igniting the spark of the ambitions of an entire community. It is a CEGEP that looks like us and brings us together around knowledge, experiences and memories, of course, around inspiring people!

By adopting this new visual image and brand signature, the Cégep de Valleyfield wishes to both reaffirm its regional positioning, in symbiosis with its strategic orientations. It also invites the regional community to appropriate this new identity and to make it shine in order to contribute to the elevation of this “Milieu d’inspiration” (Inspirational environment). Gradually, this new brand image will take its place in the various communication and promotion tools.

Mélanie Calvé

Mélanie Calvé

Journaliste

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