Opening of the SQDC in Vaudreuil-Dorion | VIVA MÉDIA Skip to main content

On April 19th , the official opening of the Société québécoise du Cannabis (SQDC) took place in Vaudreuil-Dorion.

(Photo Mathis Denis)

The new branch has taken up residence at 22800 Chemin Dumberry near the exit for Highway 40 and Avenue Saint-Charles, in the shopping center.

Fabrice Giguère, communications advisor and spokesperson for the SQDC explains that several factors come into play in deciding the location of a new branch.

“We do population density analyses in order to determine the best city or municipality to host a outlet, indicates Mr. Giguère. We also choose the location taking into account the optimization of the distribution.”

He emphasizes that the primary goal of the SQDC is to eliminate the black market for the sale of cannabis. To do this, it must deploy a multitude of points of sale throughout Quebec, starting in more densely populated areas to areas with low population density.

“Take Highway 15, for example, says the spokesperson. We started with a branch in Montreal, because the density was the highest. We then went up the 15 towards Laval, then Saint-Jérôme to Mont-Tremblant. We followed the density curve.”

Advisors to guide people

Fabrice Giguère mentions that the SQDC advisers are there to guide people in their consumption choices. They will favor responsible consumption in addition to recommending products that have a lower THC content.

“Responsible consumption is preferred by the SQDC”, says Mr. Giguère.

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